LeEco —
Retail Concepts
LeEco enters the US market with its portfolio of products to deliver breakthrough experiences. These are some intial concept proposals of the products in its retail environment as well as user experience centers. Retail displays include endcaps, TV walls, and store-in-stores, which serve as conceptual guides for various retail channels including Best Buy, Walmart, Costco, etc.​
I kept the design simple and clean, employing a wireframe look for clarity. In the process, I played with line weights and varying transparency.
+ Retail Endcaps
Commonly used in retail settings, endcaps are an economical way to showcase products to consumers in a branded environment. For the LeEco brand, it is important to show the ecosystem of products and how they work in sync with each other. Thus, I designed a few concepts that juxtaposes the LeEco TV and the mobile phone as well as gaming accessories.
TV & Mobile
+ Retail Wall
TV & Accessories
TV & Mobile
TV & Accessories
TV & Accessories
+ Store-in-Store
The store-in-store envelops consumers in a branded experience in the retail environment. The LeEco colors are used in combination with a futuristic spirit.
Visual Inspirations
Option 1
Option 2
Option 3
+ Experience Center
In addition to retail environments, experience centers highlight certain unique features of the products. Two main features of the LeEco phone are its entertainment content and the camera (in which users can take a photo via fingerprint). These spaces are to present these features in a unique, inclusive, and branded manner.
Visual Inspirations
1. Audio Experience
2. Fingerprint Selfie Experience
3. Content Experience